After three years in business, AGZA is hitting full stride. With multiple projects under our belt, and some really exciting things happening just around the corner (see next post) it was time to reboot our brand.
Our newest partner Luke Massman-Johnson come aboard with 30 years of professional design experience. As our freshly minted Creative Director, the first thing off his desk in January was our sharp new AGZA logo.
"I wanted the logotype to be modern but not trendy, clean but still easy to read at a glance," Luke said. "Something that scales down really well to small low-res logo sizes for social media and banner ads. It's based on the web-safe Google Font called Syncopate, so we can use Syncopate in the headlines and menus of our website and other marketing materials. My favorite part: the custom curved end caps of the letter shapes hint at leaves and growth without defaulting to the illustrated leaf design that's in just about every eco-company mark these days."
This mark raises the aesthetic bar for AGZA and sets a professional tone Luke will carry throughout our marketing and media. Stay tuned ...